A decade of UX content design and strategy for global brands (Nike, Motorola, J.P. Morgan), grafted onto a prior career in journalism (Chicago Tribune, Ad Age).
Increased sign-ups on GoArmy.com by optimizing site content to help Army meet recruitment goals.
Attracted high-growth startups by producing content for JPMorgan.com, differentiating the bank from Silicon Valley competitors.
Grew smartphone sales and company profit with UX-optimized content strategy for Motorola.com globally.
Responsible for Nike.com global email personalization strategy and implementation, driving DTC purchases.
