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J.P. Morgan Chase
Attracted high-growth startups by producing content for JPMorgan.com, differentiating the bank from Silicon Valley competitors.
Role: Vice President, Senior Content Strategist Brand: J.P. Morgan Chase
•Positioned JPMorgan.com to attract high-growth startups to the commercial bank by infusing new branding and TOV in strategic multimedia editorial, activation events, and email nurture—peak results of 69% open rate, 44% CTOR.
•Conducted audience research interviews with bankers and startup founders to inform email content personalization pilot to enhance perpetual demand gen.
•Drove effectiveness of thought leadership by creating tagging taxonomy and auditing existing articles for gaps per target segment to identify future topics.
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